Introduction - PacSun


this is
a wicked set of annual reports.

For six consecutive years, Pacific Sunwear of California (PacSun) turned to our creative agency to develop annual reports that captured the youthful and optimistic spirit of the national surf- and skate-wear retailer.

Pacific Sunwear of California

Annual Reports

For six years—and during the peak of its financial prowess—our creative agency told the evolving financial story of this market leading specialty retailer rooted in the action sports, fashion, and music influences of the California lifestyle. At the time, the company sold a combination of surf- and skate-branded casual apparel, accessories, and footwear designed to appeal to teens and young adults. Our work won multiple AR100 awards from The Black Book.