Introduction - SCU

this is a university’s story

To attract key prospective students to apply for undergraduate admission to Santa Clara University, our creative agency developed a recruitment campaign—presenting the compelling story the university deserved to tell.

Campaign Summary

From the day they're first assigned a locker code, to the dawning of cap and gown, a high school student will receive hundreds of different recruitment pieces from colleges and universities around the nation—all with similar messages: "Be a changemaker." And that makes sense. Kids want to graduate from college and make change, for good.

But only one university has a 150-year history of educating students dedicated to building a more humane, just, and sustainable world. That school is Santa Clara University. This is its story.