Introduction - SCU


this is
a story worth telling.

To attract key prospective students to apply for undergraduate admission to Santa Clara University, our creative studio developed a recruitment campaign—presenting the compelling story the university deserved to tell.

Santa Clara University

Undergraduate Admissions Campaign

From the day they’re first assigned a locker code, to the dawning of cap and gown, a high school student will receive hundreds of different recruitment pieces from colleges and universities around the nation—all with similar messages: “Be a changemaker.” And that makes sense. Kids want to graduate from college and make change, for good. But only one university has spent the last 150 years inventing change, from the heart of the most innovative place on earth: Silicon Valley. That school is Santa Clara University.