Introduction - UP - Brand

this is
a university’s refreshed visual identity.

115-year-old University of Portland—guided by the Congregation of Holy Cross—deserved a logo and visual identity that felt less like The Vatican and more like the hip city across the river.


University of Portland

Logo and Visual Identity Refresh

Our creative agency was hired to be the gatekeeper of the University of Portland brand. Over the course of our seven-year relationship we've refreshed the university's brand identity, developed admissions recruitment campaigns, created sports venue environments, and redesigned the website; you name it, we've done it.