Introduction - UP - Brand


this is
a university’s refreshed visual identity.

115-year-old University of Portland—guided by the Congregation of Holy Cross—deserved a logo and visual identity that felt less like The Vatican and more like the hip city across the river.

 
 
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University of Portland

Logo and Visual Identity Refresh

Our creative agency was hired to be the gatekeeper of the University of Portland brand. Over the course of our seven-year relationship we've refreshed the university's brand identity, developed admissions recruitment campaigns, created sports venue environments, and redesigned the website; you name it, we've done it.