Our creative agency developed a messaging strategy to help the committee and board launch and guide the centennial campaign. We then wrote the global development campaign's long-range plan (statistical analysis and expenditures). From there, we created the campaign brand identity, development presentations, and case statement. We also designed committee letterhead, note cards, and business cards to use for personal correspondence.
Here's a glimpse of the business system, campaign brand identity, case statement, development presentations, and long range plan our creative agency developed for Shawnigan Lake School.
We developed a campaign brand identity, leveraging the equity of the Shawnigan Lake School institutional brand.
In this 36-page, 6-color case statement we celebrated Shawnigan Lake School’s never wavered dedication to providing students with an education that encompasses the mind, body, character, and spirit. We invited donors to become part of the school’s legacy by “Building on Strength”—the Centennial Campaign’s theme. The invitation came to life with stories of past students, parents, and faculty members impacted by opportunities provided by the school and a transparent vision for using donor funds to create the next century of opportunities.
After writing the school’s long-range plan, we created a 20-page booklet dedicated specifically to the plan. Within the booklet were details surrounding the global development campaign’s statistical analysis and expenditures.
The roadshow presentations we created extended the stories that unfolded within the case statement and revealed the long-range plan. The presentation ensured seamless communication across various “Building on Strength” campaign touchpoints.
To help ensure a seamless communication environment across all campaign touchpoints, we also developed a business system for campaign representatives' personal correspondence.