Outcome - UP - Brand

Assignment Outcome

Our agency developed a comprehensive brand identity guide to help ensure a seamless communications environment. The guide provides a how-to for an accurate application of the logo, understanding the literature grid systems, and when to use the various approved color palettes to evoke the desired emotion. Our work has proven to be a valuable asset in helping the university build brand value. Our far-reaching involvement has included the brand identity, advertising, undergraduate and graduate admissions campaigns, development and advancement, environmental graphics, and interactive design and development.