Tech CU Integrated Creative Campaign

Integrated creative campaign

The first creative campaign for a 55-year-old, non-profit credit union—developed by our 35-year-old studio.

Campaign Summary

Not every relationship is built to last, especially the relationships we develop with financial institutions that don’t live up to their promises. And when a banking relationship ends, it’s often for the same reason a personal relationship fails. We deserve better. We deserve a financial institution that has its members best interests at heart.

Introducing “Bank happily ever after,” a campaign that encourages consumers to question their current banking relationship, and to consider a new relationship with Tech CU—the credit union that exists to act in the best interests of its members.