Tech CU Integrated Creative Campaign Elements

Campaign Elements:

We developed film (airing online and in local cinemas), radio (airing online and on local broadcast stations), digital transit and out-of-home boards, print, and online display banners.

Tech CU purchased media on Pandora, so we developed :30 radio commercials to air on the platform.

Radio spots introduced listeners to three reoccurring breakup lines, to end their existing banking relationshipsthough the list is limitless, the best breakup line is simply "It's not me, it's you."

As part of Tech CU's media buy, with Pandora, mobile placements were secured—so we ran :30 radio commercials.